AD ZAP

This engaging and interactive competition aimed to bring out the creative potential and marketing skills of the participants through spontaneous advertisement performances.

Round 1: Product pitch-Each team was assigned a product and given a short preparation time. They were required to create a compelling advertisement to promote the product as if launching it in a real market. This round tested their spontaneity, product positioning skills, and creativity.

Round 2: Cross-sell-In second round they were given a cross-sell product, an item that could be marketed alongside the first product. Teams had to creatively integrate both products into a single ad pitch, showing how the two could be sold together. This round focused on brand synergy, and strategic marketing.