Business model canvas (BMC)

Date:

22 March 2024

Venue:

SRM Madurai College for Engineering and Technology

Organised by:

Dept of Electronics and Communication Engineering

Event summary:

Webinar on “Business Model Canvas,” gaining insights into its strategic application in business development. The session, led by industry experts, emphasized understanding customer needs, value propositions, and revenue models. Practical examples showcased its versatility across industries. Participants engaged in interactive discussions, exploring ways to refine their business models for success. Key takeaways included the importance of customer segmentation, resource optimization, and iterative innovation. The event fostered a collaborative learning environment, empowering students to apply BMC principles in real-world scenarios, driving entrepreneurial endeavors and fostering innovation.